• The IDEA Agency

May 20, 2020

Facebook and Instagram Roll Out 'Shops', Turning Business Profiles into Storefronts (TechCrunch)

Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products featured in posts and ads. But the company’s new tools go further, enabling businesses to create a full-fledged Facebook Shop. Read more: https://tcrn.ch/2AHLIA1



Facebook Shops Could Represent a $30 Billion Revenue Opportunity, Analyst Says (MarketWatch)

Deutsche Bank analyst Lloyd Walmsley is more upbeat about Facebook Inc.'s FB, +6.03% market opportunity in commerce following the company's recent announcement of Facebook Shops, which lets businesses operate unified online stores across Facebook and Instagram. "We see the broader deployment of more advanced e-commerce solutions meaningfully expanding the potential revenue opportunity beyond our initial estimate from a year ago that Instagram Checkout could be a $10 billion revenue in a bull case," he wrote. Now he sees the revenue opportunity standing at up to $30 billion as Shops "expands from the tagging and transactional elements of Instagram Checkout to offer merchants a more branded experience on the broader platform." Read more: https://on.mktw.net/2Xd64Jf



Joe Rogan Moves Podcast with 200+ Million Fans to Spotify, Drops Apple, YouTube, Other Platforms (Forbes)

Spotify is taking one of Apple’s top podcasts away. In a tectonic shift in the podcasting world, the Joe Rogan Experience will be moving exclusively to Spotify later this year. Spotify has been a Johnny-come-lately in the podcasting world, but the company clearly hopes that this and other moves will vault it to first place. Read more: https://bit.ly/2yj0BIg


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