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  • Writer's pictureThe IDEA Agency

May 19, 2020

Disney’s Head of Streaming Is New TikTok C.E.O. (NY Times)

The Walt Disney Company’s top streaming executive, Kevin Mayer, resigned on Monday to become the chief executive of TikTok, the app for making and sharing short videos that has exploded in popularity during the coronavirus pandemic. Read more:

The Real Reason Facebook Bought Giphy for $400 Million (Fast Company)

When Facebook confirmed that it had acquired Giphy last week for a cool $400 million, the reasons weren’t immediately apparent. Giphy has only the seeds of an advertising business, and GIFs aren’t a revolutionary advertising product. Mark Zuckerberg has a habit of knowing where the puck is going, but his company will have some real work ahead of it to make Giphy an advertising powerhouse. Still, the purchase may be worth it just for the insights it could yield about what web platforms people are visiting and what they’re sharing there. Read more:

Facebook’s Social Zoom Competitor Messenger Rooms Goes Live Globally (TechCrunch)

Zoom was never meant to be a social network, but the enterprise video chat app has become essential software for those looking to stay in touch with friends and family during the pandemic. Today, Facebook looks to steal back the service’s social video chat growth as it globally launches Messenger Rooms, its new group video chat service, supporting video calls with up to 50 participants with no time limits on call length. Read more:

Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV (Social Media Today)

Instagram has been rolling this option out over the last few weeks, but today, it's officially announced that all users can now save the video of their Instagram Live broadcast to IGTV, and keep it available for viewing for as long as they choose. Read more:

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