• The IDEA Agency

January 8, 2020


Instagram Is Reaching Upper Limit of U.S. User Growth, So Expect Even More Ways to Insta-Shop (Forbes)

Instagram’s rapid growth period in the U.S. is finally coming to an end. The social media platform’s total U.S. user growth slowed to single digits for the first time last year and will likely fall below 2% in three years, according to new analysis from eMarketer. The slowdown underscores why the Facebook-owned social media platform is encouraging more users to shop in its app. Read more: http://bit.ly/39R45zS



Tech Companies Tried to Help Us Spend Less Time on Our Phones. It Didn’t Work. (Recode)

Last year, tech companies couldn’t get enough of letting you use their products less. Executives at Apple and Google unveiled on-device features to help people monitor and restrict how much time they spent on their phones. Facebook and Instagram, two of the biggest time sucks on the planet, also rolled out time spent notifications and the ability to snooze their apps [...]. But a year after Big Tech rolled out their time-well-spent features, it doesn’t seem like they’re working: The time we spend on our devices just keeps increasing. Read more: http://bit.ly/2sauR5a



Facebook Bans Deceptive Deepfakes And Some Misleadingly Modified Media (TechCrunch)

Facebook wants to be the arbiter of truth after all. At least when it comes to intentionally misleading deepfakes and heavily manipulated and/or synthesized media content, such as AI-generated photorealistic human faces that look like real people but aren’t. In a policy update announced late yesterday, the social network’s VP of global policy management, Monika Bickert, writes that it will take a stricter line on manipulated media content from here on in — removing content that’s been edited or synthesized “in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say”. Read more: https://tcrn.ch/2N9Bxrz

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