• The IDEA Agency

February 3, 2020


Get Ready to See Spotify’s Looping Videos on Instagram (TechCrunch)

Following Spotify’s confirmation of a new Stories feature, initially being tested by social media influencers, the company this morning announced it will now allow artists to reach their Instagram fan bases in a new way, too. However, in this case, they aren’t creating Spotify Stories they can market elsewhere on their social media, but instead are able to share their unique video art from Spotify’s Canvas feature directly to their Instagram. Read more: https://tcrn.ch/31mDV3T


LinkedIn Reaches 675 Million Members, Continues to See 'Record Levels of Engagement' (Social Media Today)

Microsoft has once again reported that LinkedIn saw 'record levels of engagement' over the last three months of 2019, while the platform also continues to expand its audience across the globe. The findings are listed in Microsoft's FY20 Q2 report, which the company published this week, outlining its key performance highlights in the most recent period. Read more: http://bit.ly/2vK7YXz


A Key Web Standards Group Will Help Decide What Comes After the Third-Party Cookie (Digiday)

The Improving Web Advertising Business Group quietly formed in 2017 to serve as cross-industry forum for discussions about how online advertising could be made more effective and secure. A subcommittee of the World Wide Web Consortium (or W3C), this group of business representatives recently gained more attention after Google announced this month its plans to eventually kill off third-party cookies in its Chrome browser: Google said it would rely on the group to provide feedback on the company’s proposals for alternatives to the third-party cookies. Read more: http://bit.ly/2vN9vw7


Mark Zuckerberg’s Net Worth Drops $5 Billion After Facebook Results Shake Investors (Forbes)

Facebook stock dropped more than 5% Thursday morning after the company posted fourth-quarter earnings that beat analyst revenue expectations but showed a steep rise in expenses on the year. [...] Expenses rose 34% year-over-year to $12 billion as its headcount swelled to nearly 45,000. The disappointment sent shares skidding, shaving off more than $5 billion of Facebook cofounder and CEO Mark Zuckberg’s net worth, which Forbes estimates is now worth $77.8 billion. Read more: http://bit.ly/2UkCHVx

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