• The IDEA Agency

Digital News: September 16, 2020

YouTube Launches its TikTok Rival, YouTube Shorts, Initially in India (TechCrunch)

As TikTok’s fate in the U.S. remains murky, YouTube today announced the launch of a new short-form video experience it’s calling YouTube Shorts. The feature will allow users, initially in India, to upload 15-second or less short-form videos using a new set of creator tools, including a multi-segment camera, similar to TikTok, speed controls and a timer and a countdown feature. The videos can also be set to music, thanks to YouTube’s access to a large library of songs that it says will continue to grow over time. Read more: https://tcrn.ch/2ZJ10OV



Facebook Adds Video Co-Watching Functionality to Messenger (Social Media Today)

After launching a co-watching feature for Instagram back in March, Facebook is now adding similar functionality for Messenger, which will enable users to host video watch parties, via video call or Messenger Rooms, with up to 50 friends in the app. Read more: https://bit.ly/3mpTW3f


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