Digital News: October 19, 2020
Instagram Cracks Down on Hidden Ads from Sneaky Influencers (Forbes)
Instagram has promised to tackle hidden adverts on its site, after a U.K. body warned that so-called influencers are routinely breaking the law. The move follows an investigation by the U.K.’s Competition and Markets Authority, which found that influencers were often illegally posting content without making it clear they were being paid or otherwise incentivized to make the post. Read more: https://bit.ly/31poIAp
Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics (Social Media Today)
Google has announced a range of new updates for search, which provide varying levels of functionality for brands, and are worth noting within your SEO approach.
The main focus, of course, is on helping people find the information they need, so they're not specifically aligned with brand queries. But some of them will be search considerations - here's a look at each new element and what it could mean for marketers. Read more: https://bit.ly/3kef7nv
Snapchat Launches its TikTok Rival, Sounds on Snapchat (TechCrunch)
Snapchat this summer announced it would soon release a new music-powered feature that would allow users to set their Snaps to music. Today, the company made good on that promise with the launch of “Sounds on Snapchat” on iOS, a feature that lets users enhance their Snaps with music from a curated catalog of both emerging and established artists. Read more: https://tcrn.ch/37nrWYP