• The IDEA Agency

Digital News: June 30, 2020

Updated: Jun 30, 2020

More Brands Join Facebook Ad Boycott, As #StopHateforProfit Campaign Looks to Expand Globally (Social Media Today)

Despite Facebook CEO Mark Zuckerberg announcing a change in direction on the platform's efforts to address hate speech, and content from politicians, more brands have declared their intention to join the #StopHateforProfit campaign, which has called on businesses to pause their Facebook ad spend in July in protest over the company's content policies. Read more: https://bit.ly/38dYHpY



Instagram Expands Its TikTok Clone ‘Reels’ to New Markets (TechCrunch)

Instagram is expanding its TikTok competitor known as “Reels” to new markets, following its launch last year in Brazil. Starting today, Instagram is rolling out further access to Reels in France and Germany, allowing users to record short, 15-second video clips set to music or other audio, then share them on the platform where they have the potential to go viral. Read more: https://tcrn.ch/3dKqyzc



TikTok Launches 'TikTok for Business' Platform for Marketers (Social Media Today)

TikTok has today launched a new 'TikTok for Business' website, which provides marketers with a range of resources and tools to help them utilize the short-form video app for their ad campaigns. [...] The platform includes tips, notes and links to other TikTok tools, like its Creator Marketplace and its self-serve ad platform (which is not yet available in all regions). Read more: https://bit.ly/2YKo7bA



People Increasingly Turn to Social Media for News (Forbes)

In these days of pandemic, protests, economic recession and angst among the world’s population a recently issued report shows that consumers continue to shift away from traditional media sources for their news and are moving more towards social media and messaging services to find the news. Read more: https://bit.ly/3dFhgUZ


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