• The IDEA Agency

Digital News: July 6, 2020

TikTok Influencers Are Getting Paid Thousands of Dollars to Promote Songs, as the App Becomes a Major Force in the Music Industry (Business Insider)

TikTok has become a major promotional tool for the music industry. The app's music-friendly interface (adding a "sound" is a core part of the video-upload experience) and its daily dance challenges have made TikTok a key launching-off point for new tracks. One need look no further than the Billboard 100 or Spotify Viral 50 to see the app's imprint on popular music in recent months.


For TikTok influencers, promoting songs can be a reliable (and quick) way to earn extra income from the app. [...] The starting rate for a song integration is in the low hundreds of dollars but can go well above $5,000 for a single post, according to multiple industry sources interviewed for this story. Read more: https://bit.ly/2ZIwa7X



YouTube Explains Some Common Algorithm and Video Distribution Queries (Social Media Today)

YouTube has sought to answer some common questions about how its algorithm works when highlighting certain content to users - and why your video metrics may not always reflect performance.


In a new video on the Creator Insider channel, YouTube product managers Patricia and Rachel focus specifically on the impact of click-through rate (CTR) and average viewer duration (AVD), and how YouTube’s algorithm factors these into video distribution and performance. Read more: https://bit.ly/2Z0heDc

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