Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days (Social Media Today) With the Stories format slowly gaining traction on Facebook, The Social Network looks to be experimenting with a new option that could increase Stories views - and potentially make them a more interesting proposition for the older Facebook audience. Read more: https://bit.ly/2Kcg9Qi Houseparty Reports 50M Sign-Ups in Past Month Amid COVID-19 Lockdowns (TechCrunch) Houseparty, the popular video chat application acquired by Fortnite maker Epic Games in 2019, has seen massive growth due to the COVID-19 pandemic. With government lockdowns keeping people from being able to visit friends and other loved ones in person, consumer demand for video chat apps has skyrocketed. Read more: https://tcrn.ch/3csOgjm Instagram's Working on an Option to Simulcast Instagram Live Streams to Facebook (Social Media Today) This could be interesting. According to a new discovery by Alessandro Paluzzi, Instagram is testing an option that would enable you to simulcast your Instagram Live sessions over to your Facebook Page, essentially broadcasting to your audiences on both platforms at the same time. Read more: https://bit.ly/2VGv7U4 4 Strategies to Adapt Your Ad Measurement During Challenging Times (Facebook) Coronavirus is impacting individuals and businesses across the world. Discover how this can affect ad measurement and learn key ways to adapt your strategies during challenging times. Read more: https://bit.ly/2zd7ivP